Before you decide to sell something online, you must determine who your customer to buy what and why. It 'one thing to promote what you want, but you must be aware and understand who your target audience.
The trick is to promote what people want, not what you "think" they want, and you understand the steps that someone takes the time to learn from them about your product, and the time you actually make the purchase.
1) the acquisition phase
People want to learn beforethey buy. They are hungry for information about the product or service they may decide to buy.
2) The decision phase
Some people are already on their opinion on what product you want to buy, but others are going through a decision-making, where they encounter a series of research products before making their decision. As a network marketing, work, the prospect of a choice, helping the prospect of convincing a criticism of your product.
3) Purchase / ActionPhase
At this stage, people have done their research, and made their decision. That is, if you must be present, they should be purchasing them.
Here the misunderstanding of Internet advertising. Words that are too general, it is possible to transport, but will not give you sales, because it is too early to get into buying your point of view of the life cycle only with generic keywords.
For example: general keywords like "golf club" will lead visitors in the earlytheir purchasing decisions, and life cycle. You want to buy yet, they are looking for information on golf clubs.
As their research continues, more and learn more about golf clubs, and discover that you can choose among many, such as iron, putters, drivers, wedges, or even have special club. Now you understand that your "golf clubs" keywords were too broad?
However, you must take a step forward to get a buyer. You have to understand that people are looking forThe brands and types, and that's where you come in and advertise your Taylor Made r5 driver or 56 degrees Gap Wedge Cleveland. The people looking after these special conditions a search on Google are serious buyers, and on the edge of the transition between researchers and customers.
This is just an excerpt of what should happen when you are advertising for the product and search for keywords, the right people at the right time at the destination. There are many other things to learn, andis always available.
